Intimate Bride and Groom Balcony Wedding Portrait | Tampa Bay Photographer Eddy Almaguer Photography | Event Venue Hotel Flor | Videographer Priceless Studio Design | Planner Coastal Coordinating | Content Creator Behind The Vows
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Black, White, and Gold Vintage Glam Wedding Inspiration | Hotel Flor

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Downtown Tampa’s most iconic hotel has a new name, a new style, and a newly refreshed ballroom space. Hotel Flor, one of only 110 properties that are a part of the Tapestry Collection by Hilton, originally opened in 1926 and was the tallest building in Tampa. It is completing a $25-million renovation, including a transformation of its Floridan Ballroom, which can host up to 400 guests.

Channeling the glitz and glam of the 1920s era, this downtown Tampa wedding inspiration shoot embodied a timeless color palette with pops of gold and nods to the iconic novel by F. Scott Fitzgerald.

“This modern Great Gatsby Styled Shoot is a dazzling fusion of vintage glamour and present-day style, transporting you to an era of decadence and celebration. I love the high energy of this era. It combines a sense of fun and adventure with class and pizazz!” Cayla Collins, Lead Event Planner at Coastal Coordinating beamed. “The colors were black, gold, and white. I chose black and white to complement the new floor in the ballrooms while bringing in gold from the roaring 20s.”

The overall theme embraced the charm of the boutique property, Hotel Flor, a fixture on the National Register of Historic Places. Complementing the property’s ornate architecture, vintage era, and grand spaces, the inspiration shoot showcased the versatile event spaces.

Hotel Flor has a speakeasy-inspired bar and lounge that has dim lighting, jazz music, and a selection of classic and unique cocktails,” the planner detailed. “It has glamorous ballrooms with high ceilings and the capacity for a sizable guest list. The spaces are beautiful and spacious, and you have the flexibility to be creative! It is a special and unique venue that aligns perfectly with the elegance and extravagance of a Great-Gatsby-themed wedding.”

Eddy Almaguer Photography captured the inspiration through his creative lens, focusing on a balance of detail shots to highlight the beautiful decor, along with timeless portraits filled with intimacy and emotion.

“In such a small footprint inside, there are so many locations to take photographs at Hotel Flor, especially for couples who love to incorporate their environment. The ceiling architecture and chandeliers are all beautiful backdrops that invite a refined look to all the images,” the photographer raved. “The elegance of the couple, especially the bride, and the hotel really came together in this shoot. One complemented the other perfectly such in locations we photographed, whether it be the Roaring Twenties vibe of The Dan, the black and white decor of the reception, or the small touches of the invitation suite and ceremony site that paid homage to The Great Gatsby, all led to a quintessential classic, timeless and modern output.”

Priceless Studio Design highlighted the wedding day memories couples can create at this historic event venue while natural light filled the ceremony space adorned with towering white floral arrangements and gold Chiavari chairs.

With no detail overlooked, the styled shoot featured custom stationery pieces created by Inky Fingers Calligraphy. From the invitations to the signage to the custom sketch of the property’s restaurant on the envelope liner, each piece set the tone for the elegant and vintage-inspired motif.

Inky Fingers Calligraphy took a quote from the famous F. Scott Fitzgerald and inscribed it onto a mirror. She also designed place cards and used the characters’ names from The Great Gatsby. The menu, invitation, and table numbers were customized to go with the theme and the venue,” Cayla gushed. “Even the liner on the inside of the invitation envelope showcased The Dan, Hotel Flor’s restaurant and bar inspired by the spirit of the Roaring Twenties. The stationery brought us back in time to an era that will forever be remembered.” 

The planner infused modern trends with classic details and decor from Outside the Box Event Rentals to create a wedding style that felt relevant to today’s couple while also paying homage to the timeless elements of the past. Even the intricate beadwork and delicate lace of the wedding gown from Truly Forever Bridal, completed by hair and makeup by Michele Renee The Studio, offered the perfect combination of classic-meets-modern.

“The venue has classic architecture reminiscent of the 1920s but equipped with modern amenities. I combined classic elements like mirrors, fans, and feathers with modern decor elements,” Cayla articulated. “The floral arrangements were a mix of classic and modern blooms that contained cascading greenery for a touch of romance and sophistication. The cake featured a tiered design reminiscent of the period with touches of metallic gold while putting a contemporary spin to give the cake a fresh and current look. The dress had intricate beadwork and sequins that created a dazzling and luxurious effect. What I love about this dress is that it’s versatile and suitable for various wedding styles, from classic and traditional to modern.”

Couples who desire a modern take with a vintage twist can create a similar look by incorporating both timeless and contemporary touches into their wedding day details and decor.

“I believe current trends are leaning more and more toward traditional themes and colors that will never go out of style. I took inspiration from both the modern and classic eras. I loved integrating pearls, sequins, and feathers into the decor, flowers, accessories, and attire! It allowed you to feel like you were part of this great era! By balancing these classic and modern elements, you can create a wedding that feels both romantic and current, offering a unique and memorable experience for all!” Cayla elaborated. “People want to look back at their pictures years from now and still feel the beauty and class.”


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@behind_thevows

Be one of the FIRST to see Hotel Flor‘s newly renovated wedding spaces. This historic 1920s boutique property features three ceremony spaces and a grand ballroom that seats up to 600 guests, complete with a vintage glam aesthetic. Perfect for rehearsal dinners and welcome parties, their newly renovated restaurant, The Dan, is inspired by New Orleans jazz culture in the 1920s. Just blocks from the Riverwalk in the heart of downtown Tampa, your guests will appreciate being in such a prime location! #behindthevows #marrymetampabay #hotelflor #vintagewedding #gatsbywedding #hiltontapestrycollection

♬ In the Mood – Glenn Miller
Hand lettered Script Black and Purple Great Gatsby Inspired Wedding Invitation Suite Ideas | Tampa Bay Stationery Inky Fingers Calligraphy
Hand Drawn Script Black and Purple Great Gatsby Inspired Wedding Invitation Suite Ideas | Tampa Bay Stationery Inky Fingers Calligraphy | Hotel Flor The Dan Restaurant Drawing
Nude and Ivory Beaded Lace A-line Wedding Dress Ideas | Tampa Bay Boutique Truly Forever Tampa
Great Gatsby Inspired Wedding Hair and Makeup Inspiration | Tampa Bay Hair and Makeup Artist Michele Renee the Studio
Black Tuxedo With Bow-tie Groom's Wedding Day Attire Inspiration | White Rose and Feather Great Gatsby Inspired Boutonniere Ideas | Men's Attire Suitshop
Modern Black Chandelier Lighting for Indoor Great Gatsby Wedding Ceremony | Tampa Bay Event Venue Hotel Flor
Great Gatsby Inspired Indoor Wedding Ceremony | White Anemone, Hydrangeas, Carnations, and Greenery Floral Altar Decor Ideas | Gold Chiavari Chairs | Tampa Bay Event Venue Hotel Flor | Planner Coastal Coordinating
White Anemone, Hydrangeas, Carnations, and Greenery Floral Wedding Ceremony Altar Decor Ideas
Bride Getting Ready Wedding Portrait | Great Gatsby Inspired Hair and Makeup Ideas | Tampa Bay Hair and Makeup Artist Michele Renee the Studio | Photographer Eddy Almaguer Photography

Inky Fingers Calligraphy took a quote from the famous F. Scott Fitzgerald and inscribed it onto a mirror. She also designed place cards and used the characters’ names from The Great Gatsby. The menu, invitation, and table numbers were customized to go with the theme and the venue. Even the liner on the inside of the invitation envelope showcased The Dan, Hotel Flor’s restaurant and bar inspired by the spirit of the Roaring Twenties. The stationery brought us back in time to an era that will forever be remembered.” -Cayla Collins, Lead Event Planner, Coastal Coordinating

White Anemone, Hydrangeas, Carnations, and Greenery Wedding Bouquet Ideas
Elegant Great Gatsby Wedding Ceremony Inspiration | Nude and Ivory Beaded Lace A-line Wedding Dress Ideas | Tampa Bay Event Venue Hotel Flor | Boutique Truly Forever Bridal Tampa | Photographer Eddy Almaguer Photography | Videographer Priceless Studio Design
White Anemone, Hydrangeas, Carnations, Feathers, and Greenery Wedding Bouquet Ideas
Christmas Inspired Great Gatsby Wedding Day Stair Decor Ideas | Tampa Bay Event Venue Hotel Flor | Photographer Eddy Almaguer Photography
Bride and Groom Walking Up the Stairs Wedding Portrait | Tampa Bay Photographer Eddy Almaguer Photography
Romantic Bride and Groom Black and White Wedding Portrait | Tampa Bay Content Creator Behind The Vows | Photography Eddy Almaguer Photography | Videographer Priceless Studio Design | Boutique Truly Forever Bridal Tampa
Bride and Groom Bar Wedding Portrait | Tampa Bay Content Creator Behind The Vows | Photography Eddy Almaguer Photography | Videographer Priceless Studio Design

“In such a small footprint inside, there are so many locations to take photographs at Hotel Flor, especially for couples who love to incorporate their environment. The ceiling architecture and chandeliers are all beautiful backdrops that invite a refined look to all the images. The elegance of the couple, especially the bride and the hotel, really came together in this shoot.

One complemented the other perfectly such in locations we photographed, whether it be the Roaring Twenties vibe of The Dan, the black and white decor of the reception, or the small touches of the invitation suite and ceremony site that paid homage to The Great Gatsby, all led to a quintessential classic, timeless and modern output.”-Eddy Almaguer, Eddy Almaguer Photography

Romantic Bride and Groom Black and White Wedding Portrait | Roaring Twenties Inspired The Dan Bar | Nude and Ivory Beaded Lace A-line Wedding Dress Ideas | Boutique Truly Forever Bridal Tampa | Photographer Eddy Almaguer Photography
Romantic Bride and Groom Black and White Wedding Portrait | Roaring Twenties Inspired The Dan Bar | Tampa Bay Event Venue Hotel Flor | Photographer Eddy Almaguer Photography
Romantic Bride and Groom Black and White Wedding Portrait | Roaring Twenties Inspired The Dan Bar | Tampa Bay Event Venue Hotel Flor | Photographer Eddy Almaguer Photography
Vintage Coupe Champagne Glass Cotton Candy Cocktail for Great Gatsby Wedding Reception Cocktail Hour Ideas
Modern Black, White, and Gold Floridan Ballroom Wedding Reception Inspiration | Tampa Bay Event Venue Hotel Flor
Modern Black and Gold Great Gatsby Wedding Reception Feasting Table Tablescape Inspiration | Tampa Bay Outside The Box Rentals
Modern Black and Gold Great Gatsby Wedding Reception Feasting Table Tablescape Inspiration | Tampa Bay Outside The Box Rentals

“This modern Great Gatsby Styled Shoot is a dazzling fusion of vintage glamour and present-day style, transporting you to an era of decadence and celebration. I love the high energy of this era. It combines a sense of fun and adventure with class and pizazz! The colors were black, gold, and white. I chose black and white to complement the new floor in the ballrooms while bringing in gold from the roaring 20s.”

-Cayla Collins, Lead Event Planner, Coastal Coordinating

Let's Eat Hand-lettered Wedding Reception Menu Card Inspiration | Tampa Bay Calligrapher Inky Fingers Calligraphy | Outside The Box Rentals
Modern Black, White, and Gold Floridan Ballroom Wedding Reception Inspiration | Tampa Bay Event Venue Hotel Flor
Modern Great Gatsby Inspired Wedding Reception Tablescape Ideas | Black and Gold Vintage Chargers | Gold Flatware and Taper Candles | Sleek Black Wine Glasses | White Roses, Hydrangeas, Stock Flowers, and Feathers Centerpiece Inspiration | Tampa Bay Outside The Box Rentals
Black and Gold Modern Great Gatsby Floridan Ballroom Wedding Reception Head Table Decor Inspiration | Tampa Bay Event Venue Hotel Flor
Black and Gold Modern Great Gatsby Floridan Ballroom Wedding Reception Inspiration | Tampa Bay Event Venue Hotel Flor
Modern Great Gatsby Inspired Wedding Reception Tablescape Ideas | Black and Gold Vintage Chargers | Gold Flatware and Taper Candles | Sleek Black Wine Glasses | White Roses, Hydrangeas, Stock Flowers, and Feathers Centerpiece Inspiration | Tampa Bay Outside The Box Rentals
Great Gatsby Inspired Wedding Reception Tablescape Ideas | Black and Gold Vintage Chargers | Gold Flatware | White Roses, Hydrangeas, Stock Flowers, and Feathers Centerpiece Inspiration | Tampa Bay Outside The Box Rentals
Round Three-Tiered Marble and Black Fondant Wedding Cake Inspiration with White Anemone and Gold Leaves Accents | Tampa Bay Cake Company
Intimate Bride and Groom Balcony Wedding Portrait | Tampa Venue Hotel Flor | Photographer Eddy Almaguer Photography
Intimate Bride and Groom Balcony Wedding Portrait | Tampa Venue Hotel Flor | Photographer Eddy Almaguer Photography
Intimate Bride and Groom Balcony Wedding Portrait | Tampa Bay Photographer Eddy Almaguer Photography | Event Venue Hotel Flor | Videographer Priceless Studio Design | Planner Coastal Coordinating | Content Creator Behind The Vows
Bride and Groom Cocktail Hour Wedding Portrait
Intimate Bride and Groom Last Dance Wedding Portrait | Tampa Bay Photographer Eddy Almaguer Photography | Event Venue Hotel Flor | Videographer Priceless Studio Design | Planner Coastal Coordinating | Content Creator Behind The Vows

Behind the Vows Wedding Day Content Creation Banner

Feature Credits

Vendors and venues marked with

are Preferred Marry Me Tampa Bay Wedding Pros and have been personally vetted by our editor.

Ceremony/Reception Venue and Caterer:Hotel Flor, a Hilton Tapestry Collection
Florists/DecorJennie’s Flowers
Dress and Bridesmaid AttireTruly Forever Bridal
Groom’s AttireSuit Supply
Cakes & DessertTampa Bay Cake Company
Day Of StationaryInky Fingers Calligraphy
Content CreationBehind the Vows

About the Author

Anna Coats

Marry Me Tampa Bay editor Anna Coats created Marry Me Tampa Bay in 2012 to showcase the area’s best local weddings and vendors. She has been featured as a wedding expert on the national talk show Daytime, Fox13, ABC Action News, Great Day Tampa Bay, and Bay News 9 (now Spectrum).

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