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Truly Forever Bridal is a luxury bridal boutique dedicated to creating an unforgettable, stress-free, ultimate experience for the bride. With two beautiful locations in Tampa, Florida, and Sarasota, Florida, we proudly specialize in off-the-rack wedding gowns, allowing brides to say “yes” to the dress and take it home the very same day-a rare and highly valued distinction in today’s bridal world.

Truly Forever Bridal, our focus is always on Our Bride. We believe finding the dream gown should be intimate, joyful, and completely centered on her moment.

What We Love About Truly Forever Bridal

Woman-Owned
LGBTQIA-Friendly

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EST.

2016

What We Offer

Beyond bridal gowns, we offer extensive collections for Mother Of The Bride, Mother of the Groom, wedding guests, and social occasions, including galas, formal events, and Prom.

Our boutiques also feature beautifully curated accessories, such as bridal jewelry, hair clips, and veils, allowing each bride to complete her look seamlessly.

We are honored to carry distinguished designers, including Milla Nova, Dominiss, Pronovias, St Patrick, Elissar, Justin Alexander, JA Signature, Jovani, MoriLee, Allure.. as well as our most cherished offering- our exclusive Private Label, thoughtfully designed with our brides at heart.

Our Personality

Our dream team gives each bride an above and beyond experience that is personalized to your needs and wants.  We want you to feel confident and celebrated for who you are. Everyone on our team puts their heart and soul into serving you and your bridal party.  Our mission is to make you feel beautiful, empowered, and supported on your wedding day and throughout your marriage.  One of our many passions is investing in the longevity of our brides’ marriages.  We host seasonal date nights to allow our couples a night away and a chance to connect with other couples.

What Makes Our Business Stand Out

Truly Forever Bridal is Tampa Bay’s largest bridal shop. We offer almost 2,500 beautiful gowns in sizes 2-36. As a bride, you will be trying on gowns in your size to see how you will look and feel walking down the aisle to the love of your life.

Truly Forever Bridal is especially loved and known for its VIP Diamond Suite and VIP Crystal Room experiences, offering brides a private, luxurious setting to celebrate their “yes” moment with their closest loved ones.

To further elevate the journey, we provide “Concierge Steaming Services on location “, professionally steaming the wedding gown and, if desired, the entire wedding party’s attire.

We also offer wedding gown cleaning and professional preservation services, ensuring each gown can be cherished for generations to come.

Above all, we love and adore our brides! Helping them find their dream dress-and surrounding them with care, celebration, and unforgettable moments-is not just what we do, it’s who we are.

“At Truly Forever Bridal, we want each person to feel CONFIDENT in whom she is, CELEBRATED in her decisions, and EMPOWERED to love Truly Forever!”

 

Associations & Awards

NACE, Better Bridal Group, The Knot, Wedding Wire, Do You Speak Bride

Services & Pricing

Beyond bridal gowns, we offer extensive collections for Mother Of The Bride, Mother of the Groom, wedding guests, and social occasions, including galas, formal events, and Prom.

Our boutiques also feature beautifully curated accessories, such as bridal jewelry, hair clips, and veils, allowing each bride to complete her look seamlessly.

We are honored to carry distinguished designers, including Milla Nova, Dominiss, Pronovias, St Patrick, Elissar, Justin Alexander, JA Signature, Jovani, MoriLee, Allure.. as well as our most cherished offering- our exclusive Private Label, thoughtfully designed with our brides at heart.

Our thoughtfully curated collection features over 2000 gowns in stock, available in sizes 2-36, with pricing ranging from $999 to $8,000.

The majority of our Gowns fall between $1,800 and $4,900, offering exceptional craftsmanship, luxury, and value.

Meet Lela and Bo

Reviews from Marry Me Tampa Bay Couples

Marry Me Tampa Bay curates the below reviews from real couples whom we’ve personally interviewed. As Tampa Bay’s most trusted wedding planning resource, these reviews are 100% accurate and aren’t created by fake accounts.

  • I had no idea what type of dress I wanted. I loved so many different styles and designers. I started by looking online at various bridal stores in the area and found that Truly Bridal Forever had the most dresses I loved. My experience there was amazing! The consultant I worked with actually found my dress for me. I picked out about 10-12 gowns to try on but didn’t love any of them. Then, she brought me my wedding gown, and the moment I put it on, I knew it was the one!

    – Brianna and Adam |
  • I really wanted more of a party dress versus a bridal look.

    I had an amazing shopping experience because Truly Forever Bridal had the most inventory out of all the bridal shops, and I was able to try on all different styles. They also have a seamstress on site who did a fantastic job with my alterations. The material of my dress was a thicker glitter fabric that was still form-fitting. My mom had the idea of adding the thicker strap that fell off my shoulder. I couldn’t recommend Truly Forever Bridal enough for brides-to-be!

    – Marissa and Thomas |
  • My wedding dress inspiration was simplistic and timeless. I wanted a minimal amount of detail on my dress and always dreamed of a very simple, elegant look with buttons all down the back. I honestly surprised myself when I found my dress and fell in love with it, as the detailing on the bottom of the dress was more intricate than I thought I would want! The back of my dress was originally styled to clip together and form a sort of spider web design, but we decided it would be much more my style to keep the back of the dress open. I am so happy with how it turned out, and I felt beyond beautiful in my dress that day.

    I heard about Truly Forever Bridal from a friend and wanted to check it out. This was the only store I ended up looking in, and my experience was incredible! The girl who helped me was wonderful and patient (as I am very picky) and shared in the excitement when I knew I found the perfect dress. I had the most amazing time and have recommended them to every bride-to-be since!

    – Katie and Michael |
  • My wedding dress inspiration was also classic and timeless. I wanted something that matched the theme of our day and would withstand the test of time. I found a gorgeous satin strapless ball gown at Truly Forever Bridal and instantly knew it was the one! They also had a lace bolero that I wanted to add on for the ceremony and then take off for the reception, which was neat because it gave me the chance to have two looks with just one dress. My cathedral veil was also from the shop, so I got to get all three pieces of my dress in one place! Truly Forever was wonderful because they had all their dresses off-the-rack, so I didn’t have to wait for any special ordering. I got to leave with my dress right away and just get alterations to fit it just right to my body. I can’t rave enough about their service and assistance in finding the perfect dress!

    – Courtney and Hudson |
  • My whole style and the wedding itself are juxtapositions, and that’s how I like it: timeless and funky. I did a neck scarf instead of a veil, and it was full of colorful flowers; it was not super traditional, but I loved it.

    My first dress was intricate and unique with a sheer skirt, while my reception dress from Truly Forever Bridal was a timeless high-neck low-back sheath dress. They were so opposite but so complementary. I loved that Truly Forever has the ability to let you leave with your dress that day. There are very few bridal shops that do that, and it was a huge turn-on for me. I loved my experience from the setup, my bridal stylist, the owner, and everything in between.

    – Gabi and Kyle |
  • When I started to look for a wedding dress, I wanted to make sure I was comfortable and wearing something that would knock my husband off his feet! I went to two stores in Sarasota. The first store had so many options and there were so many that looked great on me but they just didn’t feel like the one. When I went to Truly Forever Bridal Sarasota, I tried on about three before I found the one. Honestly, my family’s opinion did not matter at that moment. I literally knew I found the dress right when I looked in the mirror! My consultant, Laura, was so great; she knew what dress to pick that would fit my body type as well as my personality.

    I chose Truly Forever Bridal because I wanted to stick to a local wedding dress shop that was close to me. This shop was also on our wedding planner’s preferred vendor list so I knew I couldn’t go wrong here. I also learned it is super convenient to have your dress shop nearby because I did have to do about three fittings until I got to take my dress home.

    – Jaeda and John |

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Truly Forever Bridal