Best Tampa Bay Bridal Wedding Dress Shop Truly Forever Bridal

Truly Forever Bridal

At Truly Forever Bridal we want each person to feel confident in who she is, celebrated in her decisions, and empowered to love truly forever.

We carry the following styles of bridal gowns:
Our TFB Tampa location offers many designers and a constantly evolving and changing selection of beautiful dresses. Our designers: Pronovias, Lillian West by Justin Alexander, Allure Bridal, Madison James, Wilderly Bridal, Matty by Matthew Christopher, Morilee, Casablanca Bridal, Truly Forever Bride Private Label

Our TFB Sarasota location offers a beautiful selection of special order dresses. Our designers: Matthew Christopher Couture, Matty by Matthew Christopher, AF Couture, Badgley Mischka, Madison James, Allure Couture, Amare Couture by Casablanca, Jovani, Terani Couture, Lotus Threads NYC, Lillian West by Justin Alexander

Brides can expect to receive their wedding gown:
At our TFB Tampa location, we have an extensive in-store collection of designer gowns. That means you can take home your dress the same day. We also offer a layaway program.

If your Dream Dress comes out of our special-order selection it usually takes 4-6 months to arrive. At our TFB Sarasota location, we offer special order dresses and they usually take 4-6 months to arrive.

Our advice to brides looking for their perfect wedding dress is:
Trust your stylist’s expertise and recommendations. We’ve found that brides often get overwhelmed if there are too many opinions. Bring the most important people with you who will be honest, supportive, and keep your best interests in mind. Feel free to bring pictures of your favorite dresses. Most importantly, bring an open mind and excitement. We can’t wait to help you find your dress!


What We Offer:

We offer an extensive collection of high-end wedding gowns featuring many renowned designers, including Justin Alexander Signature and Diamond, Randy Fenoli, Rosa Clara, Morilee, Pronovias, Allure Couture, Adriana Papell, and Signature Private Label.  We want you to feel celebrated from the moment you walk in.  Our dream team provides you the ultimate bridal experience,  assisting you in finding your dream dress, and bringing your vision to life with attention to every detail.  We carry all of the accessories to complete our bride’s look including veils, jewelry, belts, boleros, capes, and more.  If your dress requires alterations or modifications we will schedule you with one of our 4 incredible subcontracting seamstresses, in one of our locations, to ensure the best fit.    And we don’t forget about our mother of the bride, mother of the groom, and flower girls!  After your wedding day, make sure you contact us to clean and preserve your wedding gown to carry on the memories of your special day.

Our Personality Is:

Our dream team gives each bride an above and beyond experience that is personalized to your needs and wants.  We want you to feel confident and celebrated for who you are. Everyone on our team puts their heart and soul into serving you and your bridal party.  Our mission is to make you feel beautiful, empowered, and supported on your wedding day and throughout your marriage.  One of our many passions is investing in the longevity of our brides’ marriages.  We host seasonal date nights to allow our couples a night away and a chance to connect with other couples. 

What Makes Our Business Stand Out From Other Vendors Is:

Truly Forever Bridal is Tampa Bay’s largest bridal shop. We offer almost 2,000 beautiful gowns in sizes 2-36.   As a bride, you will be trying on gowns in your size to see how she will look and feel walking down the aisle to the love of your life.  The gown you fall in love with is the gown you will take home with you, on the day of your appointment. This eliminates the stress of waiting and possible delays. The comment we hear from our brides is “how can a bride not find her dress in this extensive collection” 

We also offer a 2-hour appointment in our two exquisite totally private VIP Crystal and Diamond rooms. This gives you a chance to invite up to 10 guests to create a party-like environment while you shop for the most important garment of your life. 

Our Pricing:

We carry bridal gowns in sizes 2-36 in a variety of styles sure to fulfill each bride’s vision, individual taste, and budget.  Prices of our gowns range from $1,100 to $5,000, with most of our gowns ranging from $1,500-$3,000. 

In addition, we have on average 200-300 gowns in our sale collection, most of them under $1,000, and a small clearance section. 

Our Associations/Awards:

NACE, Better Bridal Group, The Knot, Wedding Wire, Do You Speak Bride

Truly Forever Bridal Reviews from Marry Me Tampa Bay Couples:

Marry Me Tampa Bay curates the below reviews from real couples whom we've personally interviewed. As Tampa Bay's most trusted wedding planning resource, these reviews are 100% accurate and aren't created by fake accounts.

Bride in Vneck Ballgown and Long Train Veil Bridal Portrait | Tampa Florida Wedding Boutique Truly Forever Bridal

Jewel-Toned Winter Wedding | Tabellas at Delaney Creek

I had two requirements in finding my wedding dress. Being larger chested, it was important for me to feel contained and comfortable. The second must be that I had to be able to get low on the dance floor!

I was referred to Truly Forever Bridal by a friend and the owner Lela was amazingly patient with me in finding the perfect dress to meet both requirements and so much more!

-Cara and Justin
Bride Wearing Off the Shoulder Badgley Mischka Wedding Dress, Groom Wearing Tan Suit Outside Wedding Venue Ritz Carlton Sarasota | Tampa Bay Wedding Dress Shop Truly Forever Bridal

Springtime Greenery and Gold Garden Wedding | Ritz Carlton Sarasota

For my wedding dress, I wanted a fit-and-flare style with a modern lace design. I did not want it to be plain or simple; I wanted it to be jaw-dropping. I also tried to incorporate the springtime inspiration from the wedding theme.

Before going to Truly Forever Bridal, I had visited two other wedding dress boutiques. I was unimpressed with the selection and the customer service. Truly Forever Bridal has two locations, one in Tampa and one in Sarasota. They have a large wedding dress selection, and the entire business has a great reputation. At the Sarasota location, I found the first consultant who actually listened to what I wanted instead of just trying to insert her own opinion or upsell more expensive gowns. We were served wine and water, and she was so accommodating when I wanted to try certain things like adding different straps or see how the gown would look bustled.

Right when she pulled “my” dress and I tried it on, we all knew it was the one. It actually fit me right off the rack, and I had the bridal moment that everyone talks about. It was amazing!

-Emily and Jesse

Romantic Rustic Shabby Chic Mauve Wedding | Barn at Crescent Lake

I was out shopping one day and noticed Truly Forever Bridal. I wasn’t ready to look yet, but it looked so beautiful so I figured I would just make an appointment. The day of my appointment was Halloween weekend, and we had the store all to ourselves. Rebekah of Truly Forever had my favorite style of music on, and she and my mom bonded over Downton Abbey; it was all seamless and easy. She made me feel relaxed and didn’t rush me or try to change my opinion on any dress I tried on.

My dress was a surprise for me! I knew I wanted a lace look but wasn’t set on a style. I always loved more of a vintage style instead of a full ballgown style, that just doesn’t suit me. So I tried on about 10-15 dresses, and once I tried on this dress, it spoke to me, and I knew it was the dress I was looking for. It was a great day, and I am so happy I noticed the shop and decided to make an appointment. I feel like it was all meant to be!

-Nicole and Piotr
Romantic Classic Bride in Strapless Lace and Rhinestone Belt Wedding Dress Getting Wedding Ready with Mother of the Bride | Tampa Bay Wedding Photographer Lifelong Photography Studio | Wedding Hair and Makeup Michele Renee the Studio | Wedding Dress Truly Forever Bridal

Intimate Pink Gold, and Rose, Gold Backyard Wedding

I chose to shop at Truly Forever Bridal for a couple of reasons. The main reason was that our wedding planner recommended them since there was such a quick turnaround to the wedding day, and I could buy off the rack there. The second reason was that I had been there before for a photoshoot, and I knew it was a beautiful atmosphere to try on dresses. Third, I follow them on Instagram.

The experience at Truly Forever Bridal was wonderful! The inside of the building is beautiful, with chandeliers and Tiffany Blue walls and dresses are lining the entire interior of the building. Alison was my dream dress finder. I showed her a couple of pictures of dresses that I liked and expressed concerns for those body parts I'm self-conscious about.

Alison quickly pulled out options for me to say yay or nay, and then she started a dressing room for me. She was so sweet, and I think we went through almost everything in my size until I found the one, classic, feminine, not too Jessica Rabbit sexy, but still flattering and timeless. Then I posed with the “Say Yes to the Dress” sign.

-Amber and Jamie

As Seen on Marry Me Tampa Bay