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At Truly Forever Bridal we want each person to feel confident in who she is, celebrated in her decisions, and empowered to love truly forever.

We carry the following styles of bridal gowns:
Our TFB Tampa location offers many designers and a constantly evolving and changing selection of beautiful dresses.

Our designers: Pronovias, St. Patrick by Pronovias, Justin Alexander, Justin Alexander Signature, Rosa Clara, Milla Nova, Giovanna Alessandro, Allure Bridal, Madison James, Badgley Mischka, Morilee, Randy Fenoli, and our signature Truly Forever Bride Private Label collection.

Our TFB Sarasota location offers a beautiful selection of special order dresses. Our designers: St. Patrick by Pronovias, Justin Alexander, Justin Alexander Signature, Rosa Clara, Milla Nova, Giovanna Alessandro, AF Couture, Badgley Mischka, Madison James, Allure Couture, Jovani, Terani Couture, and our signature Truly Forever Bride Private Label collection.

Brides can expect to receive their wedding gown:
At our TFB Tampa location, we have an extensive in-store collection of designer gowns. That means you can take home your dress the same day. We also offer a layaway program.

If your Dream Dress comes out of our special-order selection it usually takes 4-6 months to arrive. At our TFB Sarasota location, we offer special order dresses and they usually take 4-6 months to arrive.

Our advice to brides looking for their perfect wedding dress is:
Trust your stylist’s expertise and recommendations. We’ve found that brides often get overwhelmed if there are too many opinions. Bring the most important people with you who will be honest, supportive, and keep your best interests in mind. Feel free to bring pictures of your favorite dresses. Most importantly, bring an open mind and excitement. We can’t wait to help you find your dress!

What We Love About Truly Forever Bridal

Woman-Owned
LGBTQIA-Friendly

What We Offer

We offer an extensive collection of high-end wedding gowns featuring many renowned designers, including Justin Alexander Signature and Diamond, Randy Fenoli, Rosa Clara, Morilee, Pronovias, Allure Couture, Adriana Papell, and Signature Private Label.  We want you to feel celebrated from the moment you walk in.  Our dream team provides you the ultimate bridal experience,  assisting you in finding your dream dress, and bringing your vision to life with attention to every detail.  We carry all of the accessories to complete our bride’s look including veils, jewelry, belts, boleros, capes, and more.  If your dress requires alterations or modifications we will schedule you with one of our 4 incredible subcontracting seamstresses, in one of our locations, to ensure the best fit.    And we don’t forget about our mother of the bride, mother of the groom, and flower girls!  After your wedding day, make sure you contact us to clean and preserve your wedding gown to carry on the memories of your special day.

Our Personality

Our dream team gives each bride an above and beyond experience that is personalized to your needs and wants.  We want you to feel confident and celebrated for who you are. Everyone on our team puts their heart and soul into serving you and your bridal party.  Our mission is to make you feel beautiful, empowered, and supported on your wedding day and throughout your marriage.  One of our many passions is investing in the longevity of our brides’ marriages.  We host seasonal date nights to allow our couples a night away and a chance to connect with other couples.

What Makes Our Business Stand Out

Truly Forever Bridal is Tampa Bay’s largest bridal shop. We offer almost 2,000 beautiful gowns in sizes 2-36.   As a bride, you will be trying on gowns in your size to see how she will look and feel walking down the aisle to the love of your life.  The gown you fall in love with is the gown you will take home with you, on the day of your appointment. This eliminates the stress of waiting and possible delays. The comment we hear from our brides is “how can a bride not find her dress in this extensive collection”

We also offer a 2-hour appointment in our two exquisite totally private VIP Crystal and Diamond rooms. This gives you a chance to invite up to 10 guests to create a party-like environment while you shop for the most important garment of your life.

Associations & Awards

NACE, Better Bridal Group, The Knot, Wedding Wire, Do You Speak Bride

Services & Pricing

We offer an extensive collection of high-end wedding gowns featuring many renowned designers, including Justin Alexander Signature and Diamond, Randy Fenoli, Rosa Clara, Morilee, Pronovias, Allure Couture, Adriana Papell, and Signature Private Label.  We want you to feel celebrated from the moment you walk in.  Our dream team provides you the ultimate bridal experience,  assisting you in finding your dream dress, and bringing your vision to life with attention to every detail.  We carry all of the accessories to complete our bride’s look including veils, jewelry, belts, boleros, capes, and more.  If your dress requires alterations or modifications we will schedule you with one of our 4 incredible subcontracting seamstresses, in one of our locations, to ensure the best fit.    And we don’t forget about our mother of the bride, mother of the groom, and flower girls!  After your wedding day, make sure you contact us to clean and preserve your wedding gown to carry on the memories of your special day.

We carry bridal gowns in sizes 2-36 in a variety of styles sure to fulfill each bride’s vision, individual taste, and budget. Prices of our gowns range from $1,300 to $5,000, with most of our gowns ranging from $1,500-$3,000.

Our Tampa location carries 2,000 gowns in-stock.

Our Sarasota location carries 300 gowns in stock, with special orders available.

In addition, we have on average 200-300 gowns in our sale collection, most of them under $1,000, and a small clearance section.

Exclusively for Marry Me Tampa Bay Readers


July 11-20: Entire stock of dresses will be 20-40% off!

Reviews from Marry Me Tampa Bay Couples

Marry Me Tampa Bay curates the below reviews from real couples whom we’ve personally interviewed. As Tampa Bay’s most trusted wedding planning resource, these reviews are 100% accurate and aren’t created by fake accounts.

  • My wedding dress inspiration was also classic and timeless. I wanted something that matched the theme of our day and would withstand the test of time. I found a gorgeous satin strapless ball gown at Truly Forever Bridal and instantly knew it was the one! They also had a lace bolero that I wanted to add on for the ceremony and then take off for the reception, which was neat because it gave me the chance to have two looks with just one dress. My cathedral veil was also from the shop, so I got to get all three pieces of my dress in one place! Truly Forever was wonderful because they had all their dresses off-the-rack, so I didn’t have to wait for any special ordering. I got to leave with my dress right away and just get alterations to fit it just right to my body. I can’t rave enough about their service and assistance in finding the perfect dress!

    – Courtney and Hudson |
  • My whole style and the wedding itself are juxtapositions, and that’s how I like it: timeless and funky. I did a neck scarf instead of a veil, and it was full of colorful flowers; it was not super traditional, but I loved it.

    My first dress was intricate and unique with a sheer skirt, while my reception dress from Truly Forever Bridal was a timeless high-neck low-back sheath dress. They were so opposite but so complementary. I loved that Truly Forever has the ability to let you leave with your dress that day. There are very few bridal shops that do that, and it was a huge turn-on for me. I loved my experience from the setup, my bridal stylist, the owner, and everything in between.

    – Gabi and Kyle |
  • When I started to look for a wedding dress, I wanted to make sure I was comfortable and wearing something that would knock my husband off his feet! I went to two stores in Sarasota. The first store had so many options and there were so many that looked great on me but they just didn’t feel like the one. When I went to Truly Forever Bridal Sarasota, I tried on about three before I found the one. Honestly, my family’s opinion did not matter at that moment. I literally knew I found the dress right when I looked in the mirror! My consultant, Laura, was so great; she knew what dress to pick that would fit my body type as well as my personality.

    I chose Truly Forever Bridal because I wanted to stick to a local wedding dress shop that was close to me. This shop was also on our wedding planner’s preferred vendor list so I knew I couldn’t go wrong here. I also learned it is super convenient to have your dress shop nearby because I did have to do about three fittings until I got to take my dress home.

    – Jaeda and John |
  • I wanted a dress that was modern but still bridal. I tried on a few dresses that were more minimalistic, but I couldn’t shake the feeling that you only get one chance to wear a beautiful bridal gown! This dress ended up checking all of my boxes. It had a classy v-neck, lace, modern, and the slit in the front was perfection.

    After striking out at a few Atlanta bridal boutiques, I was getting a little overwhelmed and realized it was time to recruit help from my best friends! My matron of honor made the appointment at Truly Forever Bridal, where we met up with my bridesmaid crew the weekend of my Tampa bridal shower. The manager, Jadyn, helped me find my dream gown. She was amazing, listened, and provided feedback while still giving me space to make my own decisions and fall in love with my gown.

    – Amber and Will |
  • I wanted an A-line dress. Truly Forever Bridal has a large warehouse of dresses, and you try on dresses that are your size. I walked out with a dress that day.

    We booked the Diamond Suite for all of my girls to come with and had food and drinks there. They did a good job of listening to what I liked and did not like and were able to pull a bunch of dresses to try on.

    – Chelsea and Chris |
  • “Truly Forever Bridal was perfect when it came to picking out my wedding dress. They did an excellent job of helping me find exactly what I was looking for. Without a doubt my gorgeous open back wedding dress truly made me feel special.”

    – Erica and Thomas |

Articles Featuring

Truly Forever Bridal