Truly Forever Bridal

At Truly Forever Bridal we want each person to feel confident in who she is, celebrated in her decisions, and empowered to love truly forever.

We carry the following styles of bridal gowns:
Our TFB Tampa location offers many designers and a constantly evolving and changing selection of beautiful dresses.

Our designers: Pronovias, St. Patrick by Pronovias, Justin Alexander, Justin Alexander Signature, Rosa Clara, Milla Nova, Giovanna Alessandro, Allure Bridal, Madison James, Badgley Mischka, Morilee, Randy Fenoli, and our signature Truly Forever Bride Private Label collection.

Our TFB Sarasota location offers a beautiful selection of special order dresses. Our designers: St. Patrick by Pronovias, Justin Alexander, Justin Alexander Signature, Rosa Clara, Milla Nova, Giovanna Alessandro, AF Couture, Badgley Mischka, Madison James, Allure Couture, Jovani, Terani Couture, and our signature Truly Forever Bride Private Label collection.

Brides can expect to receive their wedding gown:
At our TFB Tampa location, we have an extensive in-store collection of designer gowns. That means you can take home your dress the same day. We also offer a layaway program.

If your Dream Dress comes out of our special-order selection it usually takes 4-6 months to arrive. At our TFB Sarasota location, we offer special order dresses and they usually take 4-6 months to arrive.

Our advice to brides looking for their perfect wedding dress is:
Trust your stylist’s expertise and recommendations. We’ve found that brides often get overwhelmed if there are too many opinions. Bring the most important people with you who will be honest, supportive, and keep your best interests in mind. Feel free to bring pictures of your favorite dresses. Most importantly, bring an open mind and excitement. We can’t wait to help you find your dress!


What We Offer:

We offer an extensive collection of high-end wedding gowns featuring many renowned designers, including Justin Alexander Signature and Diamond, Randy Fenoli, Rosa Clara, Morilee, Pronovias, Allure Couture, Adriana Papell, and Signature Private Label.  We want you to feel celebrated from the moment you walk in.  Our dream team provides you the ultimate bridal experience,  assisting you in finding your dream dress, and bringing your vision to life with attention to every detail.  We carry all of the accessories to complete our bride’s look including veils, jewelry, belts, boleros, capes, and more.  If your dress requires alterations or modifications we will schedule you with one of our 4 incredible subcontracting seamstresses, in one of our locations, to ensure the best fit.    And we don’t forget about our mother of the bride, mother of the groom, and flower girls!  After your wedding day, make sure you contact us to clean and preserve your wedding gown to carry on the memories of your special day.

Our Personality Is:

Our dream team gives each bride an above and beyond experience that is personalized to your needs and wants.  We want you to feel confident and celebrated for who you are. Everyone on our team puts their heart and soul into serving you and your bridal party.  Our mission is to make you feel beautiful, empowered, and supported on your wedding day and throughout your marriage.  One of our many passions is investing in the longevity of our brides’ marriages.  We host seasonal date nights to allow our couples a night away and a chance to connect with other couples. 

What Makes Our Business Stand Out From Other Vendors Is:

Truly Forever Bridal is Tampa Bay’s largest bridal shop. We offer almost 2,000 beautiful gowns in sizes 2-36.   As a bride, you will be trying on gowns in your size to see how she will look and feel walking down the aisle to the love of your life.  The gown you fall in love with is the gown you will take home with you, on the day of your appointment. This eliminates the stress of waiting and possible delays. The comment we hear from our brides is “how can a bride not find her dress in this extensive collection” 

We also offer a 2-hour appointment in our two exquisite totally private VIP Crystal and Diamond rooms. This gives you a chance to invite up to 10 guests to create a party-like environment while you shop for the most important garment of your life. 

Our Pricing:

We carry bridal gowns in sizes 2-36 in a variety of styles sure to fulfill each bride’s vision, individual taste, and budget. Prices of our gowns range from $1,300 to $5,000, with most of our gowns ranging from $1,500-$3,000.

Our Tampa location carries 2,000 gowns in-stock.

Our Sarasota location carries 300 gowns in stock, with special orders available. 

In addition, we have on average 200-300 gowns in our sale collection, most of them under $1,000, and a small clearance section. 

Our Associations/Awards:

NACE, Better Bridal Group, The Knot, Wedding Wire, Do You Speak Bride

Truly Forever Bridal Reviews from Marry Me Tampa Bay Couples:

Marry Me Tampa Bay curates the below reviews from real couples whom we've personally interviewed. As Tampa Bay's most trusted wedding planning resource, these reviews are 100% accurate and aren't created by fake accounts.

Brides First Kiss Portrait in Glam Gatsby Inspired Wedding Ceremony | Downtown St. Petersburg Florida Event Venue Mahaffey Theatre | Tampa Wedding Planner UNIQUE Weddings + Events | Tampa Wedding Dresses Truly Forever Bridal

Black and Red Downtown St. Pete Wedding | Mahaffey Theatre 

Jordyn chose a white dress because it was simple and traditional; it also helped that the dress had pockets. Jordyn searched for local wedding dress stores and found great reviews for Truly Forever Bridal.

For my super sentimental heart, there were a couple of factors: red is the color of Love! Red is also the color that keeps me connected to my grandmother because it was our favorite, and my mom wore a white and red dress when she got married. Those two ladies taught me so much about love, and I just wanted to keep them both close to me as I walked down the aisle to celebrate the new forever love I had with Jordyn.

We shopped for the dresses together, as best friends, and the Truly Forever Bridal team listened attentively to each of our requests and worked hard to meet our expectations. When Jordyn requested alterations like removing lace from the dress, their tailor was confident she could complete the alterations that would make the dress perfect before our wedding.

-Tiffiny and Jordyn
Timeless Bridal Hair and Makeup Ideas | Sunset Wedding Portrait | White Removable Spaghetti Strap Lace and Satin Mermaid Wedding Dress with Cathedral Train Inspiration | Tampa Bay Boutique Truly Forever Bridal | Clearwater Photographer Carrie Wildes Photography | Venue Sandpearl Resort Hotel

Elegant Pink and Purple Clearwater Wedding | Sandpearl Resort

I’ve always dreamed of a white long, classy and elegant wedding dress. I wanted my dress to be memorable and special.

I opted for a mermaid/ trumpet wedding dress style because it was the best fit for my body. I felt beautiful yet comfortable.

-Jen and Danny
Bride in Cap Sleeve Full Skirt Taffeta Ballgown | Tampa Wedding Dress Truly Forever Bridal Tampa | Colorful Turquoise, Pink, and Coral Summer Wedding Floral Inspiration | Tampa Florist Monarch Events and Designs

Vibrant Turquoise and Coral Central Florida Wedding | Streamsong Resort

I did not want to visit multiple bridal shops and knew that Truly Forever Bridal has the largest selection of dresses in the state. I was confident that I would find my gown in one visit, and I did!

I booked the VIP Diamond Suite, and it was the most wonderful experience. Their highly trained staff made it lots of fun for me and my guests!

-Nancy and Bill
Bride and Groom Just Married Wedding Portrait | Tampa Bay Planner Kelci Leigh Events | Dress Truly Forever Bridal | Venue The Orlo

Classic White, Blue, and Gold South Tampa Wedding | The Orlo

Truly Forever Bridal was having a giant sale over Thanksgiving break, and I was able to get an appointment. The shopping experience and alterations were perfect. They did a great job of reading me and taking my simple, but not totally typical, array of bridal dresses I liked and gave me a great variety of options. I went with my mom, and they quickly could tell I wasn’t one to love the dress shopping experience, so they made it easy and fun while also being quick to move on but spotting when to make me slow down and take in what I was wearing. It was all so well done.

-Katherine and Mike
Bride Walking Down Wedding Aisle | Tampa Bay Photographer Iyrus Weddings

Elegant Fall-Inspired Ybor City Wedding | The Cuban Club

My mother surprised me with the VIP experience at Truly Forever Bridal. The bridal consultant fit me into the perfect dress. I was open and leaned on her decades of experience. My bridesmaids, close family, and friends all helped create amazing memories while we picked my dress.

-Tiffanie and Omar
Bride and Groom First Look Beach Wedding Portrait | Tampa Bay Wedding Videographer and Photographer J&S Media

Rustic-Beach-Inspired Beachfront Treasure Island Wedding

Our wedding planner worked with Truly Forever Bridal often and suggested them. It was a great experience! I wanted a boho/lace dress and a low cut in the back but not too formal looking since our wedding was on the beach.

I chose the dress I did because it had all the features I wanted, and I fell in love with it!

-Sarah and Kimble

As Seen on Marry Me Tampa Bay