Truly Forever Bridal

At Truly Forever Bridal we want each person to feel confident in who she is, celebrated in her decisions, and empowered to love truly forever.

We carry the following styles of bridal gowns:
Our TFB Tampa location offers many designers and a constantly evolving and changing selection of beautiful dresses.

Our designers: Pronovias, St. Patrick by Pronovias, Justin Alexander, Justin Alexander Signature, Rosa Clara, Milla Nova, Giovanna Alessandro, Allure Bridal, Madison James, Badgley Mischka, Morilee, Randy Fenoli, and our signature Truly Forever Bride Private Label collection.

Our TFB Sarasota location offers a beautiful selection of special order dresses. Our designers: St. Patrick by Pronovias, Justin Alexander, Justin Alexander Signature, Rosa Clara, Milla Nova, Giovanna Alessandro, AF Couture, Badgley Mischka, Madison James, Allure Couture, Jovani, Terani Couture, and our signature Truly Forever Bride Private Label collection.

Brides can expect to receive their wedding gown:
At our TFB Tampa location, we have an extensive in-store collection of designer gowns. That means you can take home your dress the same day. We also offer a layaway program.

If your Dream Dress comes out of our special-order selection it usually takes 4-6 months to arrive. At our TFB Sarasota location, we offer special order dresses and they usually take 4-6 months to arrive.

Our advice to brides looking for their perfect wedding dress is:
Trust your stylist’s expertise and recommendations. We’ve found that brides often get overwhelmed if there are too many opinions. Bring the most important people with you who will be honest, supportive, and keep your best interests in mind. Feel free to bring pictures of your favorite dresses. Most importantly, bring an open mind and excitement. We can’t wait to help you find your dress!

Woman-Owned


What We Offer:

We offer an extensive collection of high-end wedding gowns featuring many renowned designers, including Justin Alexander Signature and Diamond, Randy Fenoli, Rosa Clara, Morilee, Pronovias, Allure Couture, Adriana Papell, and Signature Private Label.  We want you to feel celebrated from the moment you walk in.  Our dream team provides you the ultimate bridal experience,  assisting you in finding your dream dress, and bringing your vision to life with attention to every detail.  We carry all of the accessories to complete our bride’s look including veils, jewelry, belts, boleros, capes, and more.  If your dress requires alterations or modifications we will schedule you with one of our 4 incredible subcontracting seamstresses, in one of our locations, to ensure the best fit.    And we don’t forget about our mother of the bride, mother of the groom, and flower girls!  After your wedding day, make sure you contact us to clean and preserve your wedding gown to carry on the memories of your special day.


Our Personality Is:

Our dream team gives each bride an above and beyond experience that is personalized to your needs and wants.  We want you to feel confident and celebrated for who you are. Everyone on our team puts their heart and soul into serving you and your bridal party.  Our mission is to make you feel beautiful, empowered, and supported on your wedding day and throughout your marriage.  One of our many passions is investing in the longevity of our brides’ marriages.  We host seasonal date nights to allow our couples a night away and a chance to connect with other couples. 


What Makes Our Business Stand Out From Other Vendors Is:

Truly Forever Bridal is Tampa Bay’s largest bridal shop. We offer almost 2,000 beautiful gowns in sizes 2-36.   As a bride, you will be trying on gowns in your size to see how she will look and feel walking down the aisle to the love of your life.  The gown you fall in love with is the gown you will take home with you, on the day of your appointment. This eliminates the stress of waiting and possible delays. The comment we hear from our brides is “how can a bride not find her dress in this extensive collection” 

We also offer a 2-hour appointment in our two exquisite totally private VIP Crystal and Diamond rooms. This gives you a chance to invite up to 10 guests to create a party-like environment while you shop for the most important garment of your life. 


Our Pricing:

We carry bridal gowns in sizes 2-36 in a variety of styles sure to fulfill each bride’s vision, individual taste, and budget. Prices of our gowns range from $1,300 to $5,000, with most of our gowns ranging from $1,500-$3,000.

Our Tampa location carries 2,000 gowns in-stock.

Our Sarasota location carries 300 gowns in stock, with special orders available. 

In addition, we have on average 200-300 gowns in our sale collection, most of them under $1,000, and a small clearance section. 


Our Associations/Awards:

NACE, Better Bridal Group, The Knot, Wedding Wire, Do You Speak Bride


Truly Forever Bridal Reviews from Marry Me Tampa Bay Couples:

Marry Me Tampa Bay curates the below reviews from real couples whom we've personally interviewed. As Tampa Bay's most trusted wedding planning resource, these reviews are 100% accurate and aren't created by fake accounts.

Ivory Private Collection Simple Classic Sweetheart Neckline Strapless A Line Wedding Dress Bridal Gown with Buttons and Pockets by Truly Forever Bridal Tampa | Eucalyptus Greenery and White Rose Bridal Bouquet

Teal and Gold South Tampa Brunch Wedding | Tampa Garden Club

I had pinned lots of dresses that I felt would go well for a daytime wedding. After trying on a few I realized I wanted it to have a clean, classic look to the dress. It had pockets which was an awesome addition to the dress!

I went to a few different shops but ended up at Truly Forever Bridal Tampa because they had an amazing variety of dresses. The experience was fantastic. The shop was very organized, and the entire team helped every step of the way. We were also able to get my husband's tuxedo through them as well as additional accessories.

-Cassandra and Michael
Ivory White Open Back Lace Applique Justin Alexander Wedding Dress | Tampa Bay Boutique Truly Forever Bridal

Southern Vintage Private Estate Wedding | Legacy Lane Weddings

I was looking for something flattering for my super long torso, something that wouldn't make my torso look even longer. I avoided mermaid-style dresses or anything like that. Other than that, I was pretty open-minded.

I chose Truly Forever Bridal because they had a large selection, and I liked that you could buy your dress at the shop instead of having to order a dress and wait months for it. I really enjoyed my shopping experience. We rented their larger dressing room, so it was our own mini-party.

-Victoria and Tyler
Tulle and Lace Wedding Dress | Tampa Bay Wedding Dress Truly Forever Bridal

Spooky Downtown St. Pete Halloween Wedding | Manhattan Casino

I wanted something flattering to my body type while still giving me a fairy tale look. Our planner recommended Truly Forever Bridal. They have an extensive selection that you can buy off the rack with no delay from ordering. With shipment delays due to COVID, that was an important factor. My experience there was nothing less than dreamy. My consultant was like a Fairy Godmother, and the seamstress gave me the idea and guidance of lightning up the underside of my dress.

-Debbie and Mark
Bride Putting on Earrings Looking in Mirror | V Neck Champagne Lace Bridal Gown Wedding Dress from Sarasota Dress Shop Truly Forever Bridal | Low Bun Chignon Bridal Hairstyle

Burgundy and Gold Sunflower Inspired Rustic Wedding | Cross Creek Ranch

My wedding dress inspiration was all over the place. I swore up and down that I wanted a strapless ball gown dress, but the more I really thought about the dress I knew that's not what I really wanted. I wanted something that was going to be timeless. I have always loved the look of lace dresses, and I have always loved the antique but royal look of a champagne-colored dress, plus I knew I wanted straps. I put my dress on and just knew it was it!

I chose Truly Forever Bridal Sarasota as my bridal shop because I knew I didn't want to shop at a large chain bridal store. I wanted to shop at a local small shop where I knew I would be remembered every time I went in. I wanted to make that connection with the staff and let me just say, they did not disappoint! Both the store managers Laura and Jules were amazing during the process, listening closely to what I said I wanted in a dress and even pulling some that I may not have said, just to make sure I had all my options.

Truly Forever Bridal Sarasota made me feel like a princess, and they always remembered me when I went in. We really did build a strong connection during the whole bridal gown process from saying yes to the dress, to the fitting, altering, and even dress preservation. I can't recommend them enough!

-Jenna and Michael
Bride in Vneck Ballgown and Long Train Veil Bridal Portrait | Tampa Florida Wedding Boutique Truly Forever Bridal

Jewel-Toned Winter Wedding | Tabellas at Delaney Creek

I had two requirements in finding my wedding dress. Being larger chested, it was important for me to feel contained and comfortable. The second must be that I had to be able to get low on the dance floor!

I was referred to Truly Forever Bridal by a friend and the owner Lela was amazingly patient with me in finding the perfect dress to meet both requirements and so much more!

-Cara and Justin
Bride Wearing Off the Shoulder Badgley Mischka Wedding Dress, Groom Wearing Tan Suit Outside Wedding Venue Ritz Carlton Sarasota | Tampa Bay Wedding Dress Shop Truly Forever Bridal

Springtime Greenery and Gold Garden Wedding | Ritz Carlton Sarasota

For my wedding dress, I wanted a fit-and-flare style with a modern lace design. I did not want it to be plain or simple; I wanted it to be jaw-dropping. I also tried to incorporate the springtime inspiration from the wedding theme.

Before going to Truly Forever Bridal, I had visited two other wedding dress boutiques. I was unimpressed with the selection and the customer service. Truly Forever Bridal has two locations, one in Tampa and one in Sarasota. They have a large wedding dress selection, and the entire business has a great reputation. At the Sarasota location, I found the first consultant who actually listened to what I wanted instead of just trying to insert her own opinion or upsell more expensive gowns. We were served wine and water, and she was so accommodating when I wanted to try certain things like adding different straps or see how the gown would look bustled.

Right when she pulled “my” dress and I tried it on, we all knew it was the one. It actually fit me right off the rack, and I had the bridal moment that everyone talks about. It was amazing!

-Emily and Jesse


As Seen on Marry Me Tampa Bay