Samm Fairlie

Owner & Lead Planner

1711 E Frierson Ave, Tampa, FL 33610

What is your hometown?
New Jersey
What types of products/services do you offer?

Month-of Coordination, Partial Planning

Add-ons: Welcome Parties, Farewell Brunch, RSVP Management, Design-Lite

What areas do you service?

Tampa Bay and Beyond

What inspired you to start your business?

You know that feeling when you give someone a gift and they open it with pure excitement: surprised, grateful, completely lit up? That’s what this work feels like to me, it’s my high…and my why.

 

I am so grateful my career has taken me behind the scenes with major sporting events and well-known organizations. Yet, weddings have always been my constant. They were always the part that mattered most to me; the emotion, the energy, and the opportunity to create meaningful moments for couples and their favorite people.

 

gemma&co events lived in my head well before it came alive. I wanted to create an experience that goes beyond expectations and is deeply grounded in hospitality. I love making couples and their guests feel seen, understood, and genuinely cared for. Being trusted to guide their #bestdayever and turn a wedding wish into something real is the reason gemma&co exists today.

What makes your business stand out from others in your category?

gemma&co events is rooted in hospitality with personality, driven with design. We want YOU and your guests to feel thought-of, creating an immersive experience with meaning.

 

Going beyond the signature cocktails and color palette, every choice is made with a purpose. Being a boutique studio, you get to work with me (hi!) from-start-to-finish, allowing me to truly understand you both as a couple.

Describe your ideal client:

We partner with the bold, romantic couples who embrace fresh concepts and want a celebration that feels like them, not just what’s trending or expected.

 

If you’re the couple: not scared to step-out-of-bounds, willing to trust the process (and loves animals!) it is SO nice to meet you! Your engagement era is meant to be fun and exciting, so let us give that to you.

What is something vendors would be surprised to know about you?

During COVID times I was laid off, so I was able to Foster Dogs which gave me fulfillment, day-in-day-out.

Fun facts:

Traveling is built in my DNA, I’ve been to 25+ countries. I am currently checking-off the list to see ALL (7) World Wonders.

Favorite place to meet with other vendors:

Patrona Coastal Cafe – it has the view and the vibes!

Favorite gift to receive from another vendor:

Soft Cat Treats (for Gemma), Pixie’s DetoxifEYE (Caffeinated) Eye Patches, Pilates Socks, anything travel or Philadelphia Eagles related.

Is there any additional information you would like to share?

gemma’s my former-stray, now beloved cat. I found her outside my first apartment in Tampa (behind Bella’s on South Howard). She’s the actual boss!

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About the Company

Gemma & Co Events

Woman-Owned
LGBTQIA-Friendly
Pet-Friendly

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