Lauren Gertz

Owner & Executive Planner

What is your hometown?
Sarasota, Florida
What types of products/services do you offer?

MDP Events meticulously plans spectacular events throughout the Suncoast of Florida and across states nationwide. Every detail is accounted for with extraordinary organization and an attention to personalized decor that resonates with our couples to provide meaningful, thoughtful, and cherished memories throughout every wedding day touchpoint. Our process includes inventive design and intimately crafted timelines that lead into a well managed, seamlessly coordinated celebration that will leave a lasting impression on every guest for years to come. We offer Full Service Planning, Partial Planning Experience, and Event Management packages as well as custom design add-ons!

What areas do you service?

All of SWFL – Sarasota, St. Petersburg, Tampa, Venice, Bradenton, Lakewood Ranch, Fort Myers, Naples

What inspired you to start your business?

I opened MDP Events in honor of my best friend, Maggie Dundon Potter who loved weddings and the industry just as much as me! I have been in the events world for 10+ years and knew I wanted to continue for the rest of my life! In 2016 Maggie and I spontaneously left our coordinator positions in Newport, RI and decided to move to Boston together. We always said we would start an event planning company together, but she sadly passed in 2017. Now I have the most incredible privilege of detailing each celebration in memory of her and creating amazing relationships with all of our couples!

What makes your business stand out from others in your category?

What makes our business stand out from other planners is our backbone of passion, creating a seamless personalized experience for our clients, and 10+ years of expertise in the industry. Not only do we adore planning weddings, but having a huge motivational inspiration makes each and every celebration extra special. We are all about quality over quantity when it comes to our clients and want to make sure to provide a high end concierge custom experience for each of our couples where they are completely stress-free and enjoying every part of their special day.

Describe your ideal client:

Our ideal client LOVES all things details, decor, guest experience, and personal elements for their wedding day to show their guests about the two of them! We love working with clients who want a seamless process and experience who want to be involved either a little or a lot, but let us provide guidance, education, and creativity along the way! Most of our couples have an elevated taste in style and appreciate quality!

What is something vendors would be surprised to know about you?

I LOVE to go to edm festivals and concerts and if I could have another career, I would be an esthetician because I love skincare!

Fun facts:

I absolutely LOVE to travel, concerts, makeup and skincare, and all things food! If I could travel to Michelin Star restaurants for work, I totally would! I also have two kitties and am an animal lover forever.

Favorite place to meet with other vendors:

I love going to Starbucks or also a fun cafe or eclectic restaurant! My favorite spot in Sarasota to meet at is Toastique!

Favorite gift to receive from another vendor:

I love to receive something that is special to the vendor sending the gift, sweet treats, a fun beverage, a gift card to Starbucks, or something cool I can use on a wedding day!

Is there any additional information you would like to share?

The Knot Best of Weddings 2022, 2023, 2024

Wedding Wire Couples’ Choice Awards 2022, 2023, 2024

Best Of Sarasota – Wedding Planner 2022, 2023, 2024

Best of Bradenton – Wedding Planner 2024

Peer Recommendations:

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About the Company

MDP Events

Woman-Owned
LGBTQIA-Friendly
Pet-Friendly

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