Truly Forever Bridal

At Truly Forever Bridal we want each person to feel confident in who she is, celebrated in her decisions, and empowered to love truly forever.

We carry the following styles of bridal gowns:
Our TFB Tampa location offers many designers and a constantly evolving and changing selection of beautiful dresses.

Our designers: Pronovias, St. Patrick by Pronovias, Justin Alexander, Justin Alexander Signature, Rosa Clara, Milla Nova, Giovanna Alessandro, Allure Bridal, Madison James, Badgley Mischka, Morilee, Randy Fenoli, and our signature Truly Forever Bride Private Label collection.

Our TFB Sarasota location offers a beautiful selection of special order dresses. Our designers: St. Patrick by Pronovias, Justin Alexander, Justin Alexander Signature, Rosa Clara, Milla Nova, Giovanna Alessandro, AF Couture, Badgley Mischka, Madison James, Allure Couture, Jovani, Terani Couture, and our signature Truly Forever Bride Private Label collection.

Brides can expect to receive their wedding gown:
At our TFB Tampa location, we have an extensive in-store collection of designer gowns. That means you can take home your dress the same day. We also offer a layaway program.

If your Dream Dress comes out of our special-order selection it usually takes 4-6 months to arrive. At our TFB Sarasota location, we offer special order dresses and they usually take 4-6 months to arrive.

Our advice to brides looking for their perfect wedding dress is:
Trust your stylist’s expertise and recommendations. We’ve found that brides often get overwhelmed if there are too many opinions. Bring the most important people with you who will be honest, supportive, and keep your best interests in mind. Feel free to bring pictures of your favorite dresses. Most importantly, bring an open mind and excitement. We can’t wait to help you find your dress!

Woman-Owned


What We Offer:

We offer an extensive collection of high-end wedding gowns featuring many renowned designers, including Justin Alexander Signature and Diamond, Randy Fenoli, Rosa Clara, Morilee, Pronovias, Allure Couture, Adriana Papell, and Signature Private Label.  We want you to feel celebrated from the moment you walk in.  Our dream team provides you the ultimate bridal experience,  assisting you in finding your dream dress, and bringing your vision to life with attention to every detail.  We carry all of the accessories to complete our bride’s look including veils, jewelry, belts, boleros, capes, and more.  If your dress requires alterations or modifications we will schedule you with one of our 4 incredible subcontracting seamstresses, in one of our locations, to ensure the best fit.    And we don’t forget about our mother of the bride, mother of the groom, and flower girls!  After your wedding day, make sure you contact us to clean and preserve your wedding gown to carry on the memories of your special day.


Our Personality Is:

Our dream team gives each bride an above and beyond experience that is personalized to your needs and wants.  We want you to feel confident and celebrated for who you are. Everyone on our team puts their heart and soul into serving you and your bridal party.  Our mission is to make you feel beautiful, empowered, and supported on your wedding day and throughout your marriage.  One of our many passions is investing in the longevity of our brides’ marriages.  We host seasonal date nights to allow our couples a night away and a chance to connect with other couples. 


What Makes Our Business Stand Out From Other Vendors Is:

Truly Forever Bridal is Tampa Bay’s largest bridal shop. We offer almost 2,000 beautiful gowns in sizes 2-36.   As a bride, you will be trying on gowns in your size to see how she will look and feel walking down the aisle to the love of your life.  The gown you fall in love with is the gown you will take home with you, on the day of your appointment. This eliminates the stress of waiting and possible delays. The comment we hear from our brides is “how can a bride not find her dress in this extensive collection” 

We also offer a 2-hour appointment in our two exquisite totally private VIP Crystal and Diamond rooms. This gives you a chance to invite up to 10 guests to create a party-like environment while you shop for the most important garment of your life. 


Our Pricing:

We carry bridal gowns in sizes 2-36 in a variety of styles sure to fulfill each bride’s vision, individual taste, and budget. Prices of our gowns range from $1,300 to $5,000, with most of our gowns ranging from $1,500-$3,000.

Our Tampa location carries 2,000 gowns in-stock.

Our Sarasota location carries 300 gowns in stock, with special orders available. 

In addition, we have on average 200-300 gowns in our sale collection, most of them under $1,000, and a small clearance section. 


Our Associations/Awards:

NACE, Better Bridal Group, The Knot, Wedding Wire, Do You Speak Bride


Truly Forever Bridal Reviews from Marry Me Tampa Bay Couples:

Marry Me Tampa Bay curates the below reviews from real couples whom we've personally interviewed. As Tampa Bay's most trusted wedding planning resource, these reviews are 100% accurate and aren't created by fake accounts.

White Lace Fit and Flare Wedding Dress with Illusion Plunging Neckline and Open Back Inspiration | Pearl Veil Cape Ideas | Orange and Blue, and Greenery Spring Bouquet | Boutique Truly Forever Bridal Tampa | Photographer Dewitt For Love Photography

Vibrant Spring Garden Wedding | Tampa River Center

I wanted a dress that was modern but still bridal. I tried on a few dresses that were more minimalistic, but I couldn’t shake the feeling that you only get one chance to wear a beautiful bridal gown! This dress ended up checking all of my boxes. It had a classy v-neck, lace, modern, and the slit in the front was perfection.

After striking out at a few Atlanta bridal boutiques, I was getting a little overwhelmed and realized it was time to recruit help from my best friends! My matron of honor made the appointment at Truly Forever Bridal, where we met up with my bridesmaid crew the weekend of my Tampa bridal shower. The manager, Jadyn, helped me find my dream gown. She was amazing, listened, and provided feedback while still giving me space to make my own decisions and fall in love with my gown.

-Amber and Will
White Lace A-Line Wedding Dress Ideas | Tropical Wedding Ceremony in the Coral Reef Gallery | Elegant Hair and Makeup Inspiration | Tampa Bay Boutique Truly Forever Bridal Tampa | Event Venue The Florida Aquarium | Hair and Makeup Femme Akoi Beauty Studio | Photographer Lifelong Photography Studio

Tropical Downtown Tampa Wedding | Florida Aquarium

I wanted an A-line dress. Truly Forever Bridal has a large warehouse of dresses, and you try on dresses that are your size. I walked out with a dress that day.

We booked the Diamond Suite for all of my girls to come with and had food and drinks there. They did a good job of listening to what I liked and did not like and were able to pull a bunch of dresses to try on.

-Chelsea and Chris
Florida Bride and Groom Wedding Ceremony Portrait, Circular Tree Branch Ceremony Arch with Blush Pink, Ivory and Greenery Flowers

Classic, Elegant White and Pink Garden Wedding | Southern Hills Plantation Club

“Truly Forever Bridal was perfect when it came to picking out my wedding dress. They did an excellent job of helping me find exactly what I was looking for. Without a doubt my gorgeous open back wedding dress truly made me feel special.”

-Erica and Thomas
Florida Bride Wedding Portrait in Organza Striped with Horsehair Edging, Low Back with Thick Straps Morliee Ballgown Wedding Dress | Tampa Bay Wedding Photographer Lifelong Photography Studios | Dress Shop Truly Forever Bridal

Romantic Rooftop St. Pete Beach Elopement | Hotel Zamora

“I chose Truly Forever Bridal because of their abundance of gowns available to purchase and take home the same day. My consultant helped me try on a variety of dresses and helped find exactly what I was looking for in a dress!”

-Jenna and Christopher
Florida Bride Wedding Portrait in Lace and Illusion Long Sleeve Deep V Neckline Ballgown Wedding Dress and Red, Blush Pink, Ivory, Greenery Floral Bouquet | Tampa Bay Hair and Makeup Destiny and Light Hair and Makeup Group | Wedding Dress Shop Truly Forever Bridal

Romantic Burgundy and Rose Gold Church Wedding | Harborside Chapel

“I absolutely loved the selection of dresses at the show, so I felt like I would be able to find just the type of dress I was looking for at their boutique. The dress I chose was exactly what I was looking for, and I couldn’t have felt more like a princess. The team at Truly Forever Bridal definitely helped me find my dream dress.”

-Ashleigh and Michael
Vintage Lace Spaghetti Strap Sweetheart Neckline Lace Fitted Wedding Dress on Wooden Hanger, Against Barn Door, Lace Draping and White Chandelier Backdrop | Tampa Bay Wedding Dress Shop Truly Forever Bridal

Elegant Vintage Meets Rustic Red and Pink Wedding | The Orange Blossom Barn

“I went to Truly Forever Bridal because my cousin had bought her wedding dress there the year prior and we had a great time with the amazing staff. I felt like I hit the jackpot when Laura introduced herself as my consultant. She truly listened when I explained my vision. The first dress I put on was the one I chose! I didn’t want to take it off, and Laura knew it. She lined up all the dresses from most similar to the dress my heart was set on. I became less and less interested in every dress I tried on and just stopped her and said I want the first one. She smiled and told me she knew that was the one from the moment I put it on.”

-Alyssa and James


As Seen on Marry Me Tampa Bay